The BLA_PREFER_PKGCONFIG switch is not that useful if you are not able to specify the pkg-config package to use. This adds BLA_PKGCONFIG_BLAS and BLA_PKGCONFIG_LAPACK to that effect, allowing user choice in environments that install differing variants of the BLAS libraries with distinct .pc file names.
This is part of work to get more standardized installations of the BLAS libs with specific names, likely blas.pc and lapack.pc only for Netlib reference code, or maybe blas-netlib.pc and lapack-netlib.pc, in any case distinct from choices like openblas-openmp.pc.