CMake 3.16 and below allow multiple `export()` calls with the same output
file even without using `APPEND`.  The implementation worked by accident
by leaking memory.  Refactoring in commit 5444a809 (cmGlobalGenerator:
modernize memrory managemenbt, 2019-12-29, v3.17.0-rc1~239^2) cleaned up
that memory leak and converted it to a use-after-free instead.

The problem is caused by using the `cmGlobalGenerator::BuildExportSets`
map to own `cmExportBuildFileGenerator` instances.  It can own only
one instance per output FILE name at a time, so repeating use of the
same file now frees the old `cmExportBuildFileGenerator` instance
and leaves the pointer in the `cmMakefile::ExportBuildFileGenerators`
vector dangling.  Move ownership of the instances into `cmMakefile`'s
vector since its entries are not replaced on a repeat output FILE.

In future work we should introduce a policy to error out on this case.
For now simply fix the use-after-free to restore CMake <= 3.16 behavior.

Fixes: #20469