This changes `cmMakefile::AddDefinition` to take a `cm::string_view` as value
argument instead of a `const char *`.

Benefits are:
- `std::string` can be passed to `cmMakefile::AddDefinition` directly without
  the `c_str()` plus string length recomputation fallback.
- Lengths of literals passed to `cmMakefile::AddDefinition` can be computed at
  compile time.

In various sources uses of `cmMakefile::AddDefinition` are adapted to avoid
`std::string::c_str` calls and the `std::string` is passed directly.
Uses of `cmMakefile::AddDefinition`, where a `nullptr` `const char*` might
be passed to `cmMakefile::AddDefinition` are extended with `nullptr` checks.