MSVC as ASM gets confused if Cygwin ld.exe is in the PATH

I have a CI system set up that uses Cygwin for a number of automation tasks. Therefore I have Cygwin's bin/ directory at the end of my PATH system-wide. Now when I use official cmake-3.9.6-win64-x64 from a Visual Studio Build Tools x64 Command Prompt, cmake will find ld.exe in the PATH and try to use it instead of link.exe. ld.exe comes from Cygwin binutils and comes in the PATH after link.exe. I think the latter should be prefered. Is there some way how I can change this behavior wihtout the need to physically remove the file ld.exe?