Simplify and clarify credit text and link

Use the name "Kitware" rather than "Kitware, Inc." to simplify the text.
Provide a CMake-specific URL.

CONTRIBUTING.rst

@@ -4,10 +4,10 @@ Contributing to CMake
 Community
 =========
 
-CMake is maintained by `Kitware, Inc.`_ and developed in
+CMake is maintained and supported by `Kitware`_ and developed in
 collaboration with a productive community of contributors.
 
-.. _`Kitware, Inc.`: http://www.kitware.com
+.. _`Kitware`: http://www.kitware.com/cmake
 
 The preferred entry point for new contributors is the mailing list.
 Please subscribe and post to the `CMake Developers List`_ to offer

README.rst

@@ -11,10 +11,10 @@ For full documentation visit the `CMake Home Page`_ and the
 .. _`CMake Home Page`: http://www.cmake.org
 .. _`CMake Documentation Page`: http://www.cmake.org/cmake/help/documentation.html
 
-CMake is maintained by `Kitware, Inc.`_ and developed in
+CMake is maintained and supported by `Kitware`_ and developed in
 collaboration with a productive community of contributors.
 
-.. _`Kitware, Inc.`: http://www.kitware.com
+.. _`Kitware`: http://www.kitware.com/cmake
 
 License
 =======

Source/QtDialog/CMakeSetupDialog.cxx

@@ -812,7 +812,7 @@ void CMakeSetupDialog::doAbout()
 {
   QString msg = tr(
     "CMake %1 (cmake.org).\n"
-    "CMake suite maintained by Kitware, Inc. (kitware.com).\n"
+    "CMake suite maintained and supported by Kitware (kitware.com/cmake).\n"
     "Distributed under terms of the BSD 3-Clause License.\n"
     "\n"
     "CMake GUI maintained by csimsoft,\n"